MEDIA RELEASE: CYCLING HERO CADEL EVANS LOOKS TO WINNERS

19/11/2008

Australia’s triple Olympic cyclist Cadel Evans has taken a committed step towards an elusive first Tour de France victory by joining forces with Winners Sports Nutrition.
 
The two-time runner-up in the great race will use ‘new’ Winners – Cadel’s Mountain Mix Sustained Energy bars as a major part of his nutritional plan in training and racing in the coming seasons.

So determined is the 31-year-old to go one step better than he did in both 2007 and this year, Evans looked at every single aspect of his performance over the last two seasons and decided that a partnership with a sports food company could greatly help his bid to claim cycling’s most coveted title.

“The right sort of nutrition and energy replacement is important for anyone that is active and in my sport it can be the difference between winning and losing,” Evans said.
 
“Each year I look at ways to improve performance and certainly nutrition is one of those areas.

“I am more confident knowing these new all natural Winners – Cadel’s Mountain Mix Sustained Energy bars can help me compete and train at a higher level.

“Another good thing about Winners bars are they are not just for elite athletes but can provide that sustained energy boost that any active person needs.

“In my job, I am continually asked what I eat and how I have enough energy to keep going for all the hours on the bike. Now, the answer, Cadel’s Mountain Mix, is available for everyone.”

As well as using the new energy bar that will carry his name, Evans will work with Winners Sports Nutrition in the future to develop products that can further assist in improving performance.

“I am always looking to learn more about areas that can assist me to refuel my energy systems in training and racing and Winners is that sort of company,” he said.

“I will continue to work with Winners Sports Nutrition from a nutritional perspective in the search for performance gains.”

Winners Sports Nutrition Director Robert Boyd said the 100% Australian Owned company was honoured that Evans had put his name to one of their products but said the union was much more than just an endorsement deal.

“In developing products for this market, we did a lot of research about cycling at the elite level and the thing that struck us was the physical demands that face an elite Tour cyclist like Cadel,” Boyd said.

“These athletes race over 150 or 200km, they regularly climb mountains higher than any mountain in Australia and the amount of calories they need to consume to fuel their sport is incredible.

“Cadel has proven himself as a world-class performer, and we believe we can help him improve as an athlete, while his knowledge and insights will be invaluable in our development of world-class products for all active people. This relationship is definitely a two-way street.

“The basis of a healthy life is good food and plenty of exercise and the pairing of Winners – Cadel’s Mountain Mix Sustained Energy bars and Cadel Evans is certainly that.”

Winners – Cadel’s Mountain Mix Sustained Energy bars are low in fat, have a low GI and combine a mix of grains, fruit, nuts, dates and coconut to provide you with long-lasting energy so you can enjoy your favourite activity longer.

The Winners Sports Nutrition range including Cadel’s Mountain Mix Sustained Energy bars can be found at Coles, Woolworths and many gyms, cycling shops and health food outlets.

ENDS

For more details or interview opportunities, contact David Lyall at dlyall@grandslamint.com or on 02 99760844.

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